Artificial Intelligence (AI) has turned around the marketing landscape with its advanced capabilities and innovative applications, acting like a virtual AI assistant to the marketing team. For marketers, AI marketing tools have become indispensable in optimising campaigns, streamlining processes, and driving growth.
AI technology, especially with the help of generative AI tools for digital marketing, has completely revolutionised how businesses construct their marketing strategies. In this article, we will explore AI technology’s significance in marketing, its benefits, and the best AI advertising tools.
AI technology in marketing has completely transformed the way businesses approach their marketing strategies. With the capability to process and analyse extensive data pools and generate real-time insights, AI tools have enabled marketers to pinpoint their audience accurately, personalise their messages, and escalate their Return on Investment (ROI).
Here are some of the key benefits of using AI in marketing:
- Improved targeting: An AI tool can be …