How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos

10 Components of a Client/ Buyer Persona/ Avatar [Video]

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Marketing Platforms and CRM

10 Components of a Client/ Buyer Persona/ Avatar

A buyer persona is a detailed description of someone who represents your target audience. Most businesses have multiple buyer personas, with each one describing in detail what drives them to buy their product or service.

The persona is fictional but based on deep research of your existing or desired audience. A buyer persona aka customer persona, audience persona, or marketing persona, buyer avatar etc.

This video is an introduction to the various aspects, however for a better understanding please check out the links from the “Additional Reading” section below and continue on your learning journey.

Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.

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Video Content

0:00 – Introduction Client/ Buyer Persona/ Avatar

Who
– Customer Persona Background
– Customer Persona Demographics
– Customer Persona Identifiers

What
– Customer Persona Identifiers Goals
– Customer Persona Identifiers Challenges
– What can we do to help our Customer Persona

Why
– Real Quotes from Customer Persona
– Common Objections of our Customer Persona

How
– Marketing Message for our Customer Persona
– Elevator Pitch to our Customer Persona

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Came across a great saying:
“Even when you are marketing to your entire audience or customer base,
you are still simply speaking to a single human at any given time.” – Ann Handley

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Additional Reading:
How to create your customer avatar or customer persona
https://keap.com/business-success-blog/customer-service/customer-experience/how-to-create-your-customer-avatar

Avatars, Personas, and Ideal Clients: What’s the difference?
https://brandingcompass.com/uncategorized/avatars-personas-and-ideal-clients-whats-the-difference/

Make My Persona Tool
https://www.hubspot.com/make-my-persona

5 Buyer Persona Examples That Go Beyond the Basics
https://www.semrush.com/blog/buyer-persona-examples-beyond-basics/

Key Components of a Great Buyer Persona
https://www.clearpivot.com/blog/key-components-of-a-great-buyer-persona

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School of Learning
Arnav Dutta
https://www.linkedin.com/in/arnav-dutta-a2020a44

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