How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
12 Steps to Create Videos

12 Types Of Marketing Collateral (+ Examples) [Video]

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Marketing Analytics and Reporting

According to multiple reports, advertising on the Las Vegas Sphere costs $450,000-$650,000 a day.

Luckily, placing a video on the Sphere is not the only way to get your business in front of potential clients.

There are many types of marketing collateral you can use to boost brand visibility and awareness, each requiring a unique investment (both financially and time-based) to match any budget.

Below, we explore 12 popular types of marketing collateral and examples of how they are used. Plus, we outline the best practices to follow when creating your own marketing collateral campaigns.

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Marketing collateral is the collection of digital or printed assets used by a company to communicate its message, products or services.

Using a range of different types of marketing collateral, such as websites, brochures and advertisements, businesses aim to inform and win over potential customers.

Although similar to the …

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