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2024 Revenue Marketer Spotlight Series – Celeste Jacroux [Video]

Categories
Landing Pages and Sales Conversion

2024 Revenue Marketer Spotlight Series – Celeste Jacroux

0:00 – Introduction
1:01 – Location and Background
1:11 – 2024 Marketing Trends
1:50 – Budget Constraints and Responses
2:25 – Sponsorship and Reporting
2:51 – Attribution for Marketing
3:30 – Sales and Marketing Alignment
4:33 – Optimizing Conversions
4:50 – Closing Remarks

Our 2024 B2B Revenue Marketer Spotlight Series continues with special guest, Celeste Jacroux, GTM Consultant at Aventi Group, Product Marketing Agency.

Alex Cox had a chance to sit down with Celest at hashtag#b2bmx to chat about how to best navigate the 2024 marketing landscape. They discussed:

– 2024 Trends: Focusing on ROI, conversion optimization, and getting creative with your budget in response to economic shifts.
– Partnership & Alignment: Sales and marketing alignment and finding shared success with partners is critical.
– Optimization Over Budget: It’s not about spending more but optimizing for better conversions.

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