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5 Ways that AI Analytics Tools Can Make You a Better Marketer [Video]

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Marketing Analytics and Reporting

There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not.

Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs.

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How to Use AI for Marketing Analytics

Marketers are using AI in many ways: content creation, automation, efficiency and speed, and more. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for something.

A lot of marketers find that AI analytics tools are tremendous time-savers. Earlier this year, I spoke with Brent D. Payne, an SEO and the CEO of Loud Interactive, who told me about the proprietary AI tools he uses: “What used to take us …

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