Understand how intent data impacts your macro sales and marketing priorities.
In the B2B software industry, buyers have many options and it can be hard to stand out against competitors. Targeting your ideal audience requires a well-crafted, account based marketing (ABM) strategy, which can generate other benefits, including improved conversion rates and increased web traffic, faster sales cycles, and increased deal sizes.
While lead flow and funnel conversion metrics are important for tracking day-to-day marketing activities, an ABM strategy is able to track impact and support initiatives regarding acquisition, growth, retention and operational efficiency.
ABM brings buyer data into go-to-market and communications strategies so that businesses can achieve their larger business objectives, with a focus on revenue, market share, share of wallet, and retention.
In this post, we cover eight key ABM metrics that software businesses should track to assess account based marketing and sales campaigns. When you quantify those …