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9 Education Marketing Strategies to Reach Gen Z and Gen Alpha [Video]

Digital Marketing for Professionals

The educational landscape is transforming significantly, driven by the influx of digitally savvy students from Generation Z and the emerging Generation Alpha. These digital natives are not simply passive learners but active participants in their educational journeys, demanding innovative and engaging experiences.

This requires a shift in education marketing strategies to effectively connect with these evolving demographics. Institutions must embrace dynamic strategies that leverage the power of technology and cater to the unique preferences of these generations.

Taking a proactive approach will ensure institutions remain relevant and competitive in this evolving educational landscape.

Who Is Gen Z, and What Are Their Characteristics?

Source: Investopedia

Born into a world where technology is as natural as breathing, Generation Z has never known life without the internet, social media, or smartphones. This generation, roughly defined as those born between 1997 and 2012, is making pivotal life decisions as they transition from high school to higher education and the workforce.


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