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Actionable SEO & PPC News This Week (23rd February 2024) Small Business Dad [Video]

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Marketing Analytics and Reporting

SEO and Digital Marketing News Summary – February 2024

  1. Google Ads API Version 16 Launch: Introduces new capabilities for tracking campaign performance.
  2. Instagram Expands Creator Marketplace: Now available in eight new markets, facilitating connections between brands and creators for ads.
  3. Performance Max Campaigns Update: Google Ads emphasizes Performance Max with new call-to-action features, aiming to streamline campaign setups.
  4. Google Analytics 4 Enhancements: Updates to the Advertising workspace simplify reporting for marketers, focusing on campaign tracking and behavioral insights.
  5. Reddit and Google’s AI Content Licensing Deal: A significant move that could impact search visibility and content strategy.
  6. Link Building Strategies for 2024: Fresh insights on effective backlinking practices to maximize website potential.
  7. SEO Integration in Multichannel Marketing: Highlighting the importance of SEO in building brand visibility across various marketing channels.
  8. Custom GPTs for SEO: The introduction of SEO-focused ChatGPT plugins in the GPT Store for content optimization and keyword analysis.
  9. Pinterest Launches Cooking Series with Shoppable Experience: A novel approach to integrating content and commerce.
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