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Adobe Launches Firefly, A New Family Of Generative AI Models [Video]

Marketing Platforms and CRM

Adobe has announced Firefly, a new family of creative generative AI models that will make it easier and faster to create and change content across Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express workflows.


Firefly will be the first in a series of new generative AI services from Adobe Sensei that will be available across all of Adobe’s clouds. It is meant to give creators, no matter how experienced or skilled they are, the superpowers to make content using their own words and imaginations from images, audio, vectors, videos, gradients, and creative ingredients like brushes, gradients, and video transformations. Without a strong imagination to drive it, technology’s potential cannot be realised to its fullest. Firefly demonstrates how creators of various experience and ability levels may produce stunning text effects and high-quality photos. Adobe Experience Manager, Adobe Illustrator, Adobe Photoshop, and Adobe Express will be the first programmes to benefit from Firefly integration.

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