3 Steps to Building a Targeted Audience title=
3 Steps to Building a Targeted Audience

AI Guide: Multiply expertise – Think with Google [Video]

Digital Marketing for Professionals

Design a data strategy

Agencies are learning that one of the most powerful applications of AI lies in its combination with brands’ first-party data. According to Forrester, more than two-thirds of agencies said that making better use of first-party data is a high-priority or critical-priority initiative for their clients over the next 24 months.1

First-party data is:

  • High quality, because a brand receives its data right from the source — its customers.
  • Relevant, because the data relates directly to the products a brand sells and the customers who buy those products.
  • Unique, as no other company has the same customer data.

Think with Google

Google/Forrester, AU, BR, CA, CN, CZ, DK, FR, DE, GR, HK, IN, IL, IT, JP, KR, NL, MX, PL, ES, ZA, SE, CH, TW, TR, AE, U.K., U.S., The Next Wave of Agency Growth Demand for Creativity, Analytics, and Consulting Signals Growth Opportunities, agencies survey N=2,152, July 2022–Aug. 2022.

First-party …

5 Steps to Building an Audience with #Hashtags title=
5 Steps to Building an Audience with #Hashtags