AI Predictions that Could Impact Marketers in 2025 [Trending Data & Expert Insights] [Video]

AI has gone mainstream. 

Although the technology is still evolving, it’s already changing how we work. With the help of AI-powered tools, us workers can automate a variety of tasks, from drafting email subject lines to understanding search performance. 

If you’re curious about where AI is going — and how you can leverage it — I’ve listed 7 of my AI predictions for 2025.

1. Efficient and specific use of AI will give companies a competitive edge.

Our 2024 AI Trends Report found that 53% of respondents think fully implementing AI/automation at their company will bring unprecedented growth. 

I agree with this opinion, but to take it a step further, companies that will achieve this growth in 2025 will be the most strategic and efficient implementors of AI.

The AI-powered processes and tools they use will be specific to their business needs, which is a stark contrast to when the proverbial AI boom started, and many were using it in any …