ATS Singapore 2016 Panel Debate: What the Tech and Media Landscape Will Look Like [Video]

In this episode of TraderTalk, ExchangeWire look back on a panel debate that occurred at ATS Singapore 2016, discussing the convergence of the ad tech and martech and the changing face of the media landscape.

Ciaran O’Kane, CEO, ExchangeWire moderates a discussion between Kevin Walsh, MD APAC, Carat; Zachary King, senior director, MediaMath; Ryan Pestano, GM Asia, IPONWEB; and Damien Cummings, global head of digital marketing, Standard Chartered Bank.

Key discussion points include:

– Ad tech versus martech identities – Bridging the gap between ad tech vendors and marekters – How marketers manage all the moving parts of ad tech and martech – The changing relationship between agencies and tech vendors – The changing role of the marketer – Tech stacks an the aspirations of martech hubs – The evolution of the agency – technology versus service