ATS Singapore 2018: A New Era in the Convergence of Ad Tech & Martech [Video]

At ATS Singapore 2018, ExchangeWire’s head of content, Lindsay Rowntree, leads a discussion on the convergence of ad tech and martech.

Much has been made of the convergence between ad tech and and martech over the last few years, but how do agencies, consultancies, and technology providers need to evolve their skill sets to service clients’ requirements in this new age?

Panelists: – Yiorgos Hadjiandrea,Head of Media Buying Solutions, South East Asia, Google, DoubleClick & GA360 – Michel de Rijk, Global Chief Growth Officer, GroupM – Jess O’Reilly, Regional Sales Director, Marketing Cloud, Asia, Salesforce – Michael Rehfeld, Principal of Operations, Accenture