Acquisition—A.K.A. list growth—is the most important foundational metric for SMS success. LEARN MORE: https://bit.ly/3LRkypy
To keep increasing the potential value of your SMS strategy and maximizing long-term revenue, you have to keep adding subscribers at a consistent rate.
We calculate Acquisition Rate by dividing the total number of new subscribers over the last 30 days by the total number of orders over the last 30 days.
Here’s where you might end up: room for improvement, intermediate, or textpert.
Merchants with the best Acquisition scores are constantly adding to, refreshing, and optimizing their list growth efforts.
Here’s a Postscript merchant who has done just that.
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