Can Marketers Win Google’s Rigged Search Game? [Video]

SparkToro released a new study on zero-click search, which reveals that 37% of users’ sessions begin and end with a single query on the search engine results page. Further, of the searches that do result in a click, nearly 30% go to another Alphabet-owned property.

While the search game seems to be increasingly rigged in Google’s favor, Robert Rose still sees the potential for marketers to win by producing high-quality, informative content.

📣So what do you think? Will SparkToro’s data on search behaviors change your approach to driving content discovery? Let us know in the comments.

👀 Related: How To Adapt Your SEO and Content Strategies for SGE and AI Experiences- https://contentmarketinginstitute.com/articles/seo-content-strategy-sge-ai/

⭐️Sources: https://sparktoro.com/blog/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360/