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Digital Marketing for Professionals

Free Short Course: Applied Digital Marketing Strategy – Module 2 [Video]

Applied Digital Marketing Strategy (ADMS) will help you build a digital marketing plan on a lean marketing canvas that will help you unleash your next entrepreneurial idea or to give you a more strategic approach to what might be largely opportunistic digital tactics today.Sign up here: https://itmasters.edu.au/free-short-course-applied-digital-marketing-strategy/Welcome 0:00My Plan 4:54Homework 6:08Integrated Digital Marketing Plan Template 6:34Lean Marketing Canvas 7:35Organisational – Vision, Mission, Values 23:32SWOT 26:31Digital Tools and Customers 33:32What Digital Tools Should I Use? 33:39Email Example 52:47Website, SEO, SEM 58:31Remarketing 1:04:22Advertising/Promoted 1:08:10Changing Customers Needs 1:11:40Customers Set the Agenda 1:16:35Segmentation 1:19:31Customer Journey and Customer Media Day 1:26:11Customer Mobility 1:32:25Digital Movers 1:35:[email protected] (FB) 1:37:35Driven from the SWOT – Critical Issues Identified 1:39:44My Customers or Stakeholders 1:40:52Digital Goals 1:46:10Homework 1:47:55Questions 1:48:27

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Digital Marketing for Professionals

Digital Marketing Strategy for Businesses that wants to expand Internationally – By Wendy Pease [Video]

#GlobalMarketing #InternationalMarketingSpotify Link – https://open.spotify.com/episode/7oMydow2TYSMupdevS1StEGlobal marketing strategies have become increasingly important with the internationalization of business and globalization of markets. Even though they are characterized by centralized coordination to achieve scale and scope economies, localization is also becoming increasingly important as consumer demand varies across countries. As you enter new markets, your challenge is to strike the right balance between having a global strategy and local adaptation.To help us understand Global Marketing Strategy – The Opportunities & Challenges, we had Wendy Pease, Owner and President of Rapport International, USA. Throughout her career, she has worked with hundreds of companies to help them communicate across more than 200 languages and cultures. Her expertise in international relations grew from working in several international and global marketing roles and spending years living abroad. Know more about Rapport International, visit – https://www.rapporttranslations.comLink of The Language of GLOBAL MARKETING Book – https://www.amazon.com/dp/B08XSN2LL6/Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today – https://bit.ly/DMG-GuestForm

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Digital Marketing for Professionals

Executing an Authentic Digital Marketing Strategy in Luxury Real Estate with Andrew Hong [Video]

In this episode of Estate of Mind, Institute President Diane Hartley sits down with Andrew Hong, co-founder of Tobe Agency, a digital growth marketing agency based in Los Angeles, CA.Tobe Agency has worked with the Institute for more than two years to help grow the Institute’s online presence with valuable content like this podcast, the Institute blog, and other successful organic and direct marketing campaigns.During the episode, Andrew and Diane discuss what’s currently working when it comes to growing your personal brand online, and how to preserve the authenticity of your connections and communication in a digital world.As for Andrew, you can find him and the Tobe team in the trenches with their partners, fine-tuning flywheels and funnels, building sales and marketing architecture from the ground up, and creating content with a data-driven perspective.—————————————-Topics covered and questions you’ll uncover during this episode…- Why “segmenting” your email list is key for sending the right marketing messages to the right people, creating a bespoke experience, and getting better results- The importance of understanding technology’s role in facilitating the customer or client experience, and why it’s still essential to provide excellent face-to-face communication and service- How to think about the content you create and share, and how to create content that’s actually useful for your email list- A simple approach to getting started with online content and marketing if you aren’t posting or creating content strategically already, whether you want to do it yourself or outsource the workAnd so much more!—————————————-Resources mentioned within this episode:Tobe Agencywww.tobeagency.coThe Luxury Market Reporthttps://bit.ly/3bIy27fThe Institute for Luxury Home Marketinghttps://www.luxuryhomemarketing.com/

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Digital Marketing for Professionals

Why SCRM Is Important For Your Digital Marketing Strategy | Why It Matters | Marketing Tips [Video]

SCRM Management is much more than just a technology. Successful companies embrace a SCRM solution that utilizes the tools, processes, and strategies necessary to foster a collaborative relationship between the business and the existing customer. For additional information visit: https://www.wascrm.com/

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Digital Marketing for Professionals

Marketing Automation in 2022 | Future of Automation | Insights and Predictions from WebFX [Video]

Marketing automation will be a key factor in the future success of your digital campaigns. Stephen Ashurst, an Internet marketing consultant at WebFX, has some information about how you can take advantage of automation to drive revenue for your business. He also shares the latest Video timestamps:00:00:00 // Future of automation overview00:01:42 // Tips for using marketing automation for your business00:03:14 // Conclusion🎥 Check out the rest of the videos from our Digital Marketing in 2022 series.SEO in 2022 ▶ https://youtu.be/ic1TlEWCawUPPC in 2022 ▶ https://youtu.be/p8sVgVq7Q74Content marketing in 2022 ▶ https://youtu.be/efxehYe-xMcWeb design in 2022 ▶ https://youtu.be/pOvogOSUsOYSocial media in 2022 ▶ https://youtu.be/OocrMl8YObUEmail marketing in 2022 ▶ https://youtu.be/i6O23-lzCHsEcommerce marketing in 2022 ▶ https://youtu.be/oVGiHsoNuBE📘 We also have written content for next year (and beyond) on our website!SEO ▶ https://www.webfx.com/blog/seo/future-of-seo-2021/PPC ▶ https://www.webfx.com/blog/marketing/ppc-trends-2020/Content marketing ▶ https://www.webfx.com/blog/marketing/2021-content-marketing-trends/Web design ▶ https://www.webfx.com/blog/web-design/web-design-trends/Social media marketing ▶ https://www.webfx.com/social-media/social-media-marketing-trends.htmlEmail marketing ▶ https://www.webfx.com/blog/marketing/future-of-email-marketing/Ecommerce marketing ▶ https://www.webfx.com/blog/marketing/ecommerce-marketing-trends/Marketing automation ▶ https://www.webfx.com/blog/marketing/marketing-automation-trends-2020/▶ Subscribe to our YouTube channel for new videos every week! https://www.youtube.com/c/webfx?sub_confirmation=1▶ Want digital marketing insights sent to your inbox? Sign up for Revenue Weekly!https://www.webfx.com/email-signup.html▶ Ready to start driving results with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/contact.htm

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Digital Marketing for Professionals

How to do Sales, marketing and service automation in business | By Bhavpreet Singh Soni [Video]

Title :- How to do Sales, marketing and service automation in business | By Bhavpreet Singh Soni Visit our business education channel (Sonisvision):- https://www.youtube.com/channel/UC3ThbgBDSYLeFwxHnMX8_XAAbout this video:- In this video you will learn about automation of business within sales, marketing and service sector. That will help you in doing more business and generate more leads time to time. Feel free to connect with us on +91 7297051181.Gadgets we use :- Boya Mic:- https://amzn.to/3lwz0JSCamera :- https://amzn.to/3rWGY0gTripod for mobile :- https://amzn.to/3jnCvzCTripod for Camera :- https://amzn.to/3jsd0wWBackground green screen for shooting :- https://amzn.to/3jsd0wWLight with Stand for Camera Smartphone :- https://amzn.to/2Vt8E0FShooting light for studio setup :- https://amzn.to/2WY6ira Isolation Shield Portable :- https://amzn.to/3jp9FyTLaptop we use for editing :- https://amzn.to/2WNiVFiDesktop for editing :- https://amzn.to/3jlUjeEThe knowledge Center you can refer to:- The Lean Startup:- https://amzn.to/3jE7uaTWorld’s Greatest Books For Personal Growth :- https://amzn.to/3lJi82MThe E-myth Revisited :- https://amzn.to/3CrDPKCInfluence: The Psychology of Persuasion, by Robert Cialdini :- https://amzn.to/3fGRjs2The Psychology of Selling and Persuasion: Learn the Real Techniques to Close the Sale Every Time using Proven Principles of Psychology, Manipulation, and Persuasion :- https://amzn.to/3yxDVOqHooked: How to Build Habit Forming Products :- https://amzn.to/3Aq4mpYThe Personal MBA :- https://amzn.to/3CsrqGfThe Entrepreneur Mind :- https://amzn.to/3yxj0evLatest video link :- Sales Automation Process :- https://youtu.be/IF0u_GR9RT0Important Roles in a Startup and Corporate :- https://youtu.be/ft6UcHiMP1wFive Assets that will make you rich :- https://youtu.be/uVLlDbFIKQgHow to get Investors for your Startup:- https://youtu.be/B1wbKVhnMMwWrite us your queries on:-WhatsApp – https://wa.me/message/PT53XRBA27JDF1Instagram link for Sonisvision :- https://www.instagram.com/sonisvision/ Bhavpreet Sir Instagram Link :- https://www.instagram.com/bhavpreetsoni/ LinkedIn Profile link of Bhavpreet Sir :– https://www.linkedin.com/in/bhavpreet-singh-soni-29bb98197/Facebook page of Sonisvision : – https://www.facebook.com/sonisvision Website link :- https://sonisvision.in/Mobile Application link of Sonisvision :- https://play.google.com/store/apps/details?id=com.sonisvisionDrop your request on this form for Job related Queries : – https://forms.gle/bH6cEYGYsWqyZjxT6#Sonisvision#Sonisvisionlegal#sales#marketing#serviceautomationframework#customerserviceautomation#whatisserviceautomation#Youtubeautomationservice#

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Digital Marketing for Professionals

How complex is changing someone’s beliefs? (Attention and digital marketing strategy) [Video]

Active vs. Passive AttentionOne has a greater probability of changing a person’s opinion(Hint: It’s not the one you think.)Recently, Amplified Intelligence did a study that looked at active attention for people consuming video based on platform. The research revealed that Instagram was the platform where people paid the most active attention, while people watching linear TV paid the least amount of active attention to the content. From a cost perspective, this information may sound great to marketers, but don’t get too excited. In terms of changing opinions, there’s another piece of research you need to be aware of. We’re talking about a study conducted back in the 1960s where the same argument was made under two different conditions. One group paid active attention to the content, while the other group paid passive attention, only hearing audio of the argument in the background as they were shown other content to distract them. Interestingly enough, the group of passive listeners had much stronger changes of opinion than the active listeners. How does that make sense? The reasons become clear when you understand just how people consume information. When we pay passive attention, we’re taking it in System 1, which doesn’t process the information cognitively, but stores it in long-term memory for us to connect later when it comes time to make a decision. Whereas when we are actively paying attention, we use System 2, at which point we’re thinking about the argument critically and tend to form counter opinions. This means that passive consumption of content can have a stronger effect on changing one’s opinion over a long period of time.ABOUT US:Intermark Group is a full-service ad agency that adds a layer of applied psychology to our creative for best results. We’ve had the privilege of working with the biggest and best brands from Alabama, to Georgia and Florida and all over the country. And our creative work appears on TV, outdoors, in print, on digital, and everywhere in between.Want to learn more about how Intermark Group can help you solve your marketing challenges? Give us a call at 800-624-9239 or email us at [email protected] MORE ABOUT INTERMARK GROUP:▶Website: http://www.intermarkgroup.comFOLLOW US ON SOCIAL MEDIA▶Subscribe (YouTube): https://bit.ly/2YBypfN▶LinkedIn: https://www.linkedin.com/company/intermark-group/▶Facebook: https://www.facebook.com/IntermarkGroup/▶Twitter: https://twitter.com/IntermarkGroup▶Instagram: https://www.instagram.com/intermarkgroup/#cmominute #marketing #digitalmarketing

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Digital Marketing for Professionals

Inbound Marketing vs Outbound Marketing Strategies [Video]

Inbound and Outbound may sound similar but they couldn’t be farther apart. In this video you’ll learn what is inbound marketing and what is outbound marketing, the differences between both strategies and tips for deciding one for your business.00:00 – Introduction00:38 – What is Inbound Marketing?01:50 – 5 pillars of Inbound Marketing03:05 – What is Outbound Marketing?03:25 – Key differences between Inbound and Outbound Marketing04:32 – Is Inbound Marketing better than Outbound Marketing?05:10 – 4 general principles to take into account05:50 – FarewellWhat is Inbound Marketing? 🤔 Inbound marketing is a methodology based on attracting your target audience by accompanying them through their journey towards a purchasing decision. Inbound marketing strategies take their audience by the hand from brand discovery to brand loyalty.And then, what is Outbound Marketing? ➡ Outbound strategies are based on getting in touch with a very large number of users to channel our message to them. Within the world of digital marketing, we see outbound marketing techniques in the form of banners, ads on social networks or email marketing.📕 FREE Ebook: 40 Strategies to Launch Your Product 👉 http://bit.ly/IEStrategieMore information about Inbound marketing 👉 https://www.cyberclick.net/inbound-marketing Inbound Explained by Cyberclick is a YouTube series dedicated to all things Inbound Marketing. From tutorials to quick tips and tricks, if it’s about Inbound, we’re explaining it. We’ll help you become an Inbound Marketing expert.Cyberclick is a digital marketing and advertising agency specialised in online campaigns. We use results-oriented strategies to develop successful Inbound Marketing, Email Marketing, Social Ads, Native Advertising and Performance Marketing campaigns.✅ Follow us on Twitter: https://twitter.com/CyberclickEN💻 More information: https://www.cyberclick.net/#digitalmarketing #marketingstrategies #marketing