🌎 The content marketing news you need to lead in about 5 minutes from CMI's Robert Rose. New research offers a detailed forecast of ad spending growth for 2023. But is there any way of knowing which direction that growth is going? Are there signs of an ad apocalypse a-blowing? Here’s a clear view of what the data is really showing. What about YOU? Where’s your marketing budget, content budget going? Up? Down? Staying the same? Get Robert’s take in the video, then share yours in the comments. ⬇️ 👀 Related: 80+ Content Marketing Trends for Success in 2023 – https://contentmarketinginstitute.com/articles/content-marketing-trends-success Source: https://lnkd.in/eX6hfhbg (registration required)
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We should not ever overlook PPC management for businesses because the benefits are undeniable. Read on to find out what these benefits are.
Learn how to create a successful content hub with best practices in mind. Blog post: https://www.siegemedia.com/strategy/what-is-a-content-hub Subscribe today for weekly tips: https://bit.ly/3dBM61f Chapters: 1:56 Lead with content most relevant to your audience 2:45 Group 15+ posts per page 3:35 Include several editorial selections 4:10 Manually curate your categories strategically 4:28 Ensure thumbnails are on-brand and diverse 4:45 Add calls-to-action 5:10 Have hub inherit the main navigation 5:49 Add a clear search function 6:15 Put your most important content first 6:56 Siege Media hub example 8:48 Nerdwallet hub example 10:09 Zendesk hub example 11:26 Asana hub example Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing | #contenthub | #whatisacontenthub
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This week, TikTok is back in the news with an ultimatum from Biden's camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it. Will Meta be the next AOL? We think the news is overblown. ChatGPT-4 is released and the world turns on its axis. And then there is Ryan Reynolds, who sells Mint Mobile for $1.3 billion, an entirely marketing-driven feet. How did he do it? Let's discuss. In rants and raves, Joe comments about content creation and patience while Robert raves about HBO's "The Last of Us." This week's links: TikTok Ultimatum SVB Collapse Meta? The Next AOL? ChatGPT-4 Released T-Mobile Buys Mint from Reynolds and Team ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
There are many digital marketing strategies that businesses can implement to reach their target audience. One effective strategy is ...