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PPC Advertising

Comparison of SEO Organic Search vs Paid Search With Google Ads [Video]

Comparison of SEO Organic Search vs Paid Search With Google Ads

Rachel she talks about the benefits of organic search ranking through Search Engine Optimization & its role in marketing mix.

If one looks at the research studies, ones see that with Google AdWords, a really good click through rate is 3% This is because most people don’t trust the ads. Most people skip right over them.

However if you are in position number 1 on Google in the organic area (in the SEO area ) you get on average 37% of the clicks. So it’s a 10x increase in the number of people who will click through to your website, based on whether or not you’re in position 1 organically, or you have an ad since people don’t trust the ads.

Rachel Lindteigen is an SEO & Content Marketing Expert. Rachel is President and Founder of Etched Marketing.

#performancemarketing #digitalmarketing #googleads #seostrategy #SEOexpert #SEOContentWriting
#SEOGoogle #SEORanking #marketingstrategies #marketing #marketingmix #paidads #searchengineoptimization #digitalmarketingtips #digitalmarketing101

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PPC Advertising

Goodbye Google Optimize, Plus What's New in GA4 and Google Ads [Video]

This Insiders Update covers Google's announcement about Google Optimize shutting down in September. Plus, you will learn about Shopify's upcoming GA4 integration, the new metrics and dimensions available in GA4, and Performance Max experiments in Google Ads. Let's get started! JUMP TO A TOPIC: 00:00 Introduction 00:25 Google Optimize shutting down 01:20 Shopify's GA4 integration 02:03 New GA4 metrics and dimensions 02:46 Performance Max experiments in Google Ads 04:02 Recent tutorials 04:50 Conclusion YOUR EXTRA RESOURCES: ○ Google Ads tutorial – https://youtu.be/qUYCeBJVrik ○ GA4 quick-start tutorial – https://youtu.be/0Muk7Fi8p08 ○ Consent mode in Google Tag Manager – https://youtu.be/4lKkRD-xVMk ○ Enhanced conversion tracking – https://youtu.be/dtFot_JL0EM Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata