Rachel she talks about the benefits of organic search ranking through Search Engine Optimization & its role in marketing mix.
If one looks at the research studies, ones see that with Google AdWords, a really good click through rate is 3% This is because most people don’t trust the ads. Most people skip right over them.
However if you are in position number 1 on Google in the organic area (in the SEO area ) you get on average 37% of the clicks. So it’s a 10x increase in the number of people who will click through to your website, based on whether or not you’re in position 1 organically, or you have an ad since people don’t trust the ads.
Rachel Lindteigen is an SEO & Content Marketing Expert. Rachel is President and Founder of Etched Marketing.
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