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Conversion Tracking with Google Tag Manager and GA4 [Video]

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Marketing Analytics and Reporting

Conversion Tracking with Google Tag Manager and GA4

In this video, you’ll learn how to set up a trigger in Google Tag Manager to track form submissions and send data to Google Analytics 4 and Meta Pixel. We’ll walk through creating a trigger based on a thank you page view, configuring event tags, and testing your setup. This process is crucial for tracking conversions efficiently, allowing you to gather valuable data and optimize your marketing efforts.

πŸ”— Links:

Tag Plan: https://docs.google.com/spreadsheets/d/1SEBFBTPhu12Qzf5hGJBZvv3ku1PnDV8ncjD-z3YdhTQ/copy
Meta Pixel Helper: https://chromewebstore.google.com/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en

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OUTLINE

00:00 – Introduction
00:57 – Creating a Trigger in Google Tag Manager
02:44 – Attaching Trigger to a Tag
03:47 – Testing the Trigger
05:02 – Marking the Event a Key Event in GA4
06:03 – Sending Data to Meta Pixel
08:27 – Publishing the New Version
08:46 – Outro

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