CRM and Google Analytics Integration: Salesforce, HubSpot, ZOHO, Pipedrive [Video]

CRM integration with Google Analytics is crucial to track the relevant picture of your eCommerce business performance. A company’s database in a CRM system contains information on customers, which may not be measured by Google Analytics, but which is essential for website promotion.

If integrating CRM data to GA seems challenging to you, you can opt for a professional service provider. Below, you will find useful recommendations on how to conduct this integration yourself.

Integrating CRM to Google Analytics: Why do you need this

CRM integration to Google Analytics helps create custom reports, segments, and remarketing audiences due to more detailed individual customer insights. In other words, if Google Analytics gathers general audience patterns, CRM bounds user peculiarities to a specific Customer ID or User ID. Moreover, your CRM system stores more comprehensive data on selling products. For instance, you can classify items by a supplier. Transferring these indicators to your GA account …