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[Data Analytics] Michelle Bassett – How to Deliver Better B2B Digital Marketing Results [Video]

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Marketing Analytics and Reporting

[Data Analytics] Michelle Bassett – How to Deliver Better B2B Digital Marketing Results

[EP 124]

Combining disciplines like behavioral analysis and data analytics enables B2B marketers to have a deeper understanding of their target audiences, identify patterns, and implement digital marketing campaigns that generate solid outcomes.

Join us as we talk to certified data scientist Michelle Bassett (Founder, BIZQOR) about the value of leveraging behavioral analysis and data analytics for better B2B marketing results. During our conversation, Michelle talks to us about what these specialized fields help organizations to solve and what pitfalls to avoid. She also provides us with some actionable tips on how to make sense of all the data to get marketing budgets approved.

Topics discussed in this episode:
• The importance of understanding behavioral analysis and data analytics in B2B digital marketing [2:10]
• Some of the mistakes that marketers make when it comes to combining the different disciplines [3:40]
• How B2B marketers should start looking at numbers if/when they feel overwhelmed [7:22]
• The types of problems that behavioral analysis and data analytics can solve for B2B marketers [9:37]
• Michelle talks about how she would present data and information in a way that is digestible and gets budgets approved [13:54]
• Michelle’s actionable tips [20:33]
o Pick one number and hone in on it
o Ask questions and set aside a small budget to experiment and analyze what works or doesn’t
o Be prepared to iterate your marketing campaigns
o Don’t be afraid to try
• One thing B2B companies should be measuring: Market saturation [25:13]
• Michelle explains why she feels having a social media presence is overrated [28:50]

Companies & links mentioned:
• Michelle Bassett on LinkedIn https://www.linkedin.com/in/michelleabassett
• Rent. https://solutions.rent.com/

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