Google Product Managers Breen Baker and Kevin Lam walk you through server-side data ingestion in Google Analytics 4, specifically covering examples and use cases of the Data Import and Measurement Protocol features. 
 0:06 Introduction
 0:58 Agenda 
3:48 Supported Use Cases
 8:13 Data Import
 11:51 Data Import Demo
 19:31 Measurement Protocol
 22:47 Measurement Protocol Demo 
30:53 Takeaways

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Data Ingestion via Measurement Protocol and Data Import in Google Analytics 4 [Video]
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