5 Ways to Make Push Marketing Work for You title=
5 Ways to Make Push Marketing Work for You

Data Ingestion via Measurement Protocol and Data Import in Google Analytics 4 [Video]

Categories
Marketing Analytics and Reporting

Google Product Managers Breen Baker and Kevin Lam walk you through server-side data ingestion in Google Analytics 4, specifically covering examples and use cases of the Data Import and Measurement Protocol features. 
 0:06 Introduction
 0:58 Agenda 
3:48 Supported Use Cases
 8:13 Data Import
 11:51 Data Import Demo
 19:31 Measurement Protocol
 22:47 Measurement Protocol Demo 
30:53 Takeaways

How Desire Paths can Transform your Digital Marketing title=
How Desire Paths can Transform your Digital Marketing