Defining boundless experiences vs. omnichannel [Video]

Host Greg Kihlström talks with J.P. Gownder from Forrester Research about the definition of a boundless experience versus #omnichannel #customerexperience on the latest episode of The Agile Brand with Greg Kihlström #podcast

In this episode of The Agile Brand, host Greg Kihlstrom discusses the rapid adoption of AI in customer experiences and marketing efforts with guest J.P. Gownder, Vice President and Principal Analyst at Forrester Research. They delve into the concept of boundless experiences, emphasizing the importance of collaboration between humans and AI for success. Stay tuned for valuable insights on navigating the evolving landscape of AI integration in brand strategies.

Don’t miss a thing. Hear directly from leading brands and platforms about the challenges and opportunities facing marketers today. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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