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Difference Between ‘Each’ vs. ‘Last’ Attribution Models in LinkedIn Ads (Conversion Tracking) [Video]

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Marketing Analytics and Reporting

Difference Between ‘Each’ vs. ‘Last’ Attribution Models in LinkedIn Ads (Conversion Tracking)

Learn the difference between LinkedIn Ads ‘Last Touch – Each campaign’ and ‘Last Touch – Last Campaign’ attribution models and what I use when setting up conversion tracking in LinkedIn Ads.

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00:00 Intro
00:30 Difference between the attribution models
02:31 Example in a client account
03:53 Conversion breakdown
04:45 Conclusion

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