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DIRECTV, Zenith, LiveRamp Execs on Harnessing the Herd of Data in a Fragmented Marketplace Beet.TV [Video]

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Marketing Analytics and Reporting

CANNES — Panelists discussed how streaming TV providers are adapting to changing viewer habits and advertiser needs. With cookie deprecation looming, TV companies are leveraging first-party data and developing attribution capabilities to offer more sophisticated targeting and measurement. The shift is transforming traditional distributors into data-driven solutions providers for marketers seeking performance across fragmented video landscapes.

Panel: Navigating the New Tides of Streaming Viewership

  • Dan Rosenfeld, SVP Advertising Analytics & Insights, DIRECTV Advertising
  • Molly Finnerty, Chief Investment Officer, Zenith
  • Travis Clinger, Chief Connectivity and Ecosystem Officer, LiveRamp
  • Moderator: Terry Kawaja, Founder & CEO, LUMA Partners

Global Leadership Summit: Streaming TV & Digital Video – June 19, 2024

You’re watching “Global Leadership Summit: Streaming TV & Digital Video, a Beet.TV Leadership Series at Cannes Lions 2024 presented by DIRECTV Advertising, Spectrum Reach, TripleLift & Wurl”. For more videos from this series, please visit this page. To view all of Beet.TV’s Cannes Lions 2024 content, please visit this page.

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