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PPC Advertising

Diversify Your Marketing Strategy | Advertising on MS Ads [Video]

Diversify your marketing strategy and expand your business by advertising on Microsoft Ads.

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PPC Advertising

Goodbye Google Optimize, Plus What's New in GA4 and Google Ads [Video]

This Insiders Update covers Google's announcement about Google Optimize shutting down in September. Plus, you will learn about Shopify's upcoming GA4 integration, the new metrics and dimensions available in GA4, and Performance Max experiments in Google Ads. Let's get started! JUMP TO A TOPIC: 00:00 Introduction 00:25 Google Optimize shutting down 01:20 Shopify's GA4 integration 02:03 New GA4 metrics and dimensions 02:46 Performance Max experiments in Google Ads 04:02 Recent tutorials 04:50 Conclusion YOUR EXTRA RESOURCES: ○ Google Ads tutorial – https://youtu.be/qUYCeBJVrik ○ GA4 quick-start tutorial – https://youtu.be/0Muk7Fi8p08 ○ Consent mode in Google Tag Manager – https://youtu.be/4lKkRD-xVMk ○ Enhanced conversion tracking – https://youtu.be/dtFot_JL0EM Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata