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Dotdash Meredith Relishes Cookiepocalypse With Intent Targeting & Panels Beet.TV [Video]

Digital Marketing for Professionals

MARCO ISLAND, FL — The digital advertising landscape is on the brink of a seismic shift, as the industry prepares for the inevitable deprecation of third-party cookies.

In this video interview with Beet.TV, Patrick McCarthy, SVP of Programmatic Monetization, Dotdash Meredith, advocates for a reimagined programmatic business.

While there is currently disruption, he believes the outcome can prioritize consumer privacy while rewarding high-quality publishers.

“We’re seeing a lot more dialogue at events, a lot more conversations happening with buyers, with tech platforms about what our cookie strategy is about, what their cookie strategy is,” McCarthy says, highlighting the industry’s heightened concern.

As the clock ticks toward a cookie-less world, the discourse intensifies around developing sustainable and privacy-compliant advertising models.

For publishers like McCarthy’s, adapting to the impending changes is not just necessary—it’s a welcome opportunity. “We’re absolutely for this change,” he asserts. He envisions a future where programmatic business is …

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