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Dunkin names Jill McVicar Nelson CMO [Video]

As CMO, she will report to Scott Murphy, head of the beverage-snack category at Inspire and president of Dunkin’. She will guide advertising, brand marketing, field marketing, strategic planning, product innovation, commercialization and digital marketing for the coffee chain.

Jill McVicar Nelson / Photo courtesy of Inspire Brands.

Murphy in a statement highlighted Nelson’s “intricate knowledge of the Dunkin’ business and understanding of product trends and consumer behaviors.”

Nelson joined Dunkin’ in 2011 and was a principal architect of the chain’s five-year strategic plan in the U.S., which has been the company’s foundation since 2017. Before she came to Dunkin’, she worked with IBM Global Business Services.

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