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Dunkin names Jill McVicar Nelson CMO [Video]

As CMO, she will report to Scott Murphy, head of the beverage-snack category at Inspire and president of Dunkin’. She will guide advertising, brand marketing, field marketing, strategic planning, product innovation, commercialization and digital marketing for the coffee chain.

Jill McVicar Nelson / Photo courtesy of Inspire Brands.

Murphy in a statement highlighted Nelson’s “intricate knowledge of the Dunkin’ business and understanding of product trends and consumer behaviors.”

Nelson joined Dunkin’ in 2011 and was a principal architect of the chain’s five-year strategic plan in the U.S., which has been the company’s foundation since 2017. Before she came to Dunkin’, she worked with IBM Global Business Services.

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All of the biggest successes of your life are on the other side of some of the biggest challenges. You have to recognize when you need to go all in. What does success look like on the other side of the challenge? Is it worth it? Did deep and step up. Subscribe: https://bit.ly/2AuX8o5Learn more on our blog: https://ignitevisibility.com/Ignite Visibility is a premier Internet marketing company based in San Diego, CA.#digitalmarketing #internetmarketing