How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos

Empower Your Insights: Server-Side Tracking Setup for Google Ads Conversions [Video]

Categories
Marketing Analytics and Reporting

Empower Your Insights: Server-Side Tracking Setup for Google Ads Conversions

https://apps.shopify.com/google-ads-tracking-infinite

Hi all, In this video you will learn how to use a cloud server.

Using a cloud server for Google Ads tracking with the Infinite Google Ads Tracking and GTM app on Shopify involves setting up a server-side tracking solution to capture conversion data more securely and accurately. Here’s a step-by-step guide:

Prerequisites:

Shopify store with a connected Google Ads account
Cloud server with server-side tracking capabilities (e.g., Google Tag Manager Server-Side)
Infinite Google Ads Tracking and GTM app installed on your Shopify store

Steps:

Set up server-side tracking on your cloud server:

a. Create a server-side tracking container on your cloud server.
b. Install the required server-side tracking tags and plugins.
c. Configure your server-side tracking container to collect conversion data from your Shopify store.

Configure Infinite Google Ads Tracking and GTM app:

a. Open the Infinite Google Ads Tracking and GTM app in your Shopify admin panel.
b. Enable server-side tracking in the app settings.
c. Provide the server-side tracking container URL and credentials.

Map conversion actions in Google Ads:

a. In your Google Ads account, navigate to the “Conversions” section.
b. Select the server-side tracking option for each conversion action you want to track.
c. Provide the corresponding conversion action IDs from your server-side tracking container.

Test and verify tracking:

a. Initiate test conversions on your Shopify store using different email addresses or devices.
b. Wait for the conversion data to sync between Shopify and Google Ads.
c. Check your Google Ads conversion actions page to verify that test conversions have been recorded.

By following these steps, you can effectively utilize a cloud server for Google Ads tracking with the Infinite Google Ads Tracking and GTM app on Shopify, enhancing your conversion tracking capabilities and providing more reliable data for optimizing your marketing campaigns.

Stay Connected:
►Youtube: https://www.youtube.com/channel/UCmPBpiKl7BpIZt_weuY51fw
►Shopify App: https://apps.shopify.com/google-ads-tracking-infinite?

Please consider subscribing to my channel and activating the notification bell. This will help you stay informed about the newest tutorials, as well as valuable tips and tricks for achieving success in the world of e-commerce business.
#conversiontracking #googleads #cloudserver

5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
5 Steps to Creating Successful Ads