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Empowering Women in MarTech: Insights from Industry Leaders with Jasmin Guthmann ~~ S1 | Ep11 ~~ [Video]

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Digital Marketing for Professionals

Empowering Women in MarTech: Insights from Industry Leaders with Jasmin Guthmann ~~ S1 | Ep11 ~~

In this episode, host Nusrat Khan dives into the important topic of gender parity in the SaaS industry. Nusrat shares her realization of the lack of women leaders within her sector and her journey to seek out and connect with inspiring women in the field.

Joining her is special guest Jasmine Guthmann, Head of Corporate Communications at ContentStack and executive board member of The Mach Alliance. They discuss the importance of alliances, groups, and networks that empower women in the industry and offer advice on leveraging our communities to advance our careers.

Tune in for an insightful conversation on promoting gender equality in MarTech.

About the guest
Jasmine Guthmann is a highly accomplished professional in the field of corporate communications and a passionate advocate for gender equality in the tech industry. She currently serves as the Head of Corporate Communications at ContentStack and is an Executive Board Member of the Mach Alliance, a nonprofit organization dedicated to propelling digital experiences with open and connected enterprise technology.

Jasmine’s journey towards becoming a prominent leader in the tech industry began when she joined the Mach Alliance and took on the role of leading the Marketing Council. Her exceptional work and dedication led to her election as Vice President of the Executive Board, where she continues to make a lasting impact on the organization’s mission.

Key moments
[00:02:22] Finding a sense of community.
[00:04:05] Building Friendships
[00:09:14] Mastering time and priorities.
[00:14:26] Transforming businesses with composable stacks.
[00:19:08] Women in Tech movement.
[00:24:04] Concrete action items for change.
[00:27:08] Helping companies improve gender equality.
[00:30:31] Increasing women’s representation in leadership.
[00:34:28] Events and conferences for next year.
[00:41:19] Women in business problems.
[00:44:21] Virtual vs. Real Connections.
[00:47:42] Building an inclusive community.

Brought to you by ⁠⁠www.thorntongregory.com

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