In this episode of The Grow Business Podcast, Cory and Lon discuss five critical sales mistakes that could potentially ruin a business. They emphasize the importance of a clear sales funnel, a value-first strategy, sales versatility, adaptability, and focusing on repeat business over solely acquiring new customers.
They also highlight the need for businesses to upgrade their systems for customer convenience. The episode is filled with practical advice, personal experiences, and examples to help listeners understand and avoid these common pitfalls in business.
The introduction (00:00:00) t.
Positive feedback and podcast format (00:00:51)
Constructive criticism and its value (00:03:38)
The weak sales funnel (00:11:00)
The components of a growth-based sales funnel (00:13:05)
Conversion-focused website design (00:13:48)
Sales Funnel and Lead Generation (00:14:49)
Providing Information and Follow-up (00:15:39)
Setting Expectations and Accountability (00:18:30) .
The chat technology issue (00:21:51)
The lack of a value first strategy (00:22:51)
Providing value to potential customers (00:25:09)
No Sales Versatility (00:29:43)
Identifying Buyer Personalities (00:32:43)
Recognizing Buying Signals (00:34:28)
The Importance of Versatility (00:38:30)
Fear of New Information (00:40:23)
The Cost of Doing Nothing (00:44:46) T
Mistake Number Five: Over-reliance on new business (00:45:34)
The failure to create predictable opportunities from past customers (00:46:40)
Investing in existing customers for sustainability (00:47:35)
The reliance on new business (00:53:02)
The importance of upgrading systems (00:53:32)
Increasing customer convenience (00:55:15)
Introduction to the podcast and guest
Importance of positive feedback and five-star reviews
Discussion on the format of the podcast and the possibility of going on a rant or detour
Personal experiences with negative feedback and the importance of constructive criticism
Importance of customer feedback and drawbacks of open space offices
The role of marketing and customer service departments in growing sales
The concept of a sales funnel and its importance in attracting and converting clients
Strategies for nurturing leads and following up promptly
The value-first strategy in sales and the benefits of providing value to customers
The importance of sales versatility and adapting to buyer preferences
The need for flexibility and adaptability in business
Over reliance on new business and the importance of repeat business and referrals
Upgrading business systems to improve customer convenience and brand image
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