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PPC Advertising

ETSY Keyword research tool [Video]

eRank is an ETSY keyword research tool that I use in my digital product business. Lately, I’ve been taking time to learn all of the …

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PPC Advertising

Google Ads | Google Ads Coupon Setup [Video]

Google Ads | Google Ads Coupon Setup#GoogleAds #GoogleAdsCouponSetupGet everything you need to know with this beginner’s best practice guide to PPC.Starting with Google Ads account setup basics and moving through to optimization techniques and reporting.Who this course is for:• Aspiring digital marketers• Students interested in marketing• Marketing professionals• Business owners looking to learn PPC

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PPC Advertising

Google Ads | Google Ads Account Shell Setup [Video]

Google Ads | Google Ads Account Shell Setup#GoogleAds #GoogleAdsAccountShellSetupGet everything you need to know with this beginner’s best practice guide to PPC.Starting with Google Ads account setup basics and moving through to optimization techniques and reporting.Who this course is for:• Aspiring digital marketers• Students interested in marketing• Marketing professionals• Business owners looking to learn PPC

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PPC Advertising

Are Unseen Impressions Killing Your Amazon PPC [Video]

Today I bring back the good doctor (Ellis Whitehead) as we discuss a topic that has been doing the rounds recently on how impressions are recorded and reported for Amazon PPC. Example, let's say you are getting a ton of impressions and no sales, do you then look to optimise your listing? What if a stack of the impressions are unseen? Meaning the impression was recorded but the end user did not see you Ad. Amazon records this information for themselves and you can see this in Chrome (developer tool) but what are they reporting for us? That is the topic of today's show.

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PPC Advertising

Dealtale Revenue Science [Video]

Reaching out to the prospects that are most likely to convert might sound like a good idea. Indeed, an analysis of the data might show that outreach is correlated with sales. But does engagement impact conversion rate, or would some of these accounts have converted anyway? You could be leaving money on the table by spending your time contacting sure things instead of persuadables. These are the types of challenges causal data science and prescriptive analytics from Dealtale can help you solve. Our causal data science uses state of the art machine learning to help you understand whether online ads actually have an impact on revenue. Our prescriptive analytics leverages this understanding to identify which specific customers to target in order to maximize your revenue. Together, causal data science and prescriptive analytics are the foundations of the field that Dealtale has pioneered: Revenue Science. What can you do with revenue science?- Prescriptive Conversion: Identifying the prospects that are most likely to convert because of sales & marketing actions.- Multi-touch Attribution: Calculate the incremental contribution of marketing and sales touchpoints.- Proactive Insights: Automated detection of outliers and anomalies while exploring their root causes.- Next-best Action: Reliably estimate and optimize the incremental effect of actions across the customer journey.- Budget Optimization: Allocate marketing spend based to maximize expected return on advertising spend.Learn how to optimize your sales and marketing decisions and accelerate your revenue growth by leveraging revenue science from Dealtale. Visit us at www.dealtale.com