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In this video, I discuss the challenges of running Google ads for a roofing company and provide recommendations for improving conversions. I emphasize the importance of creating an amazing landing page and offer assistance in creating effective Google ads, landing pages, and SEO strategies. I also address the issue of targeting relevant keywords and suggest using negative keywords to filter out irrelevant traffic. Additionally, I highlight the benefits of using ad extensions, such as call extensions and location extensions, to enhance the visibility and credibility of roofing ads. Watch the video to learn more and optimize your digital marketing efforts.
01:00 Importance of Landing Pages
02:01 Analyzing Competitor Landing Pages
03:03 Including Contact Information on Landing Pages
03:52 Targeting Relevant Keywords
04:34 Using Negative Keywords
05:29 Utilizing Ad Extensions
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