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Google Analytics 4 Conversion Journeys: Exploring Event Parameters with BigQuery UNNEST [Video]

Google Analytics 4 Conversion Journeys: Exploring Event Parameters with BigQuery UNNEST

In this video we’re going to see how we can track conversion journeys from a Shopify store in real time using Google Analytics 4 and BigQuery

And in particular we are going to see how the UNNEST function is used on the parameters that are sent with the GA4 events to BigQuery.

This video builds on the work we did in this tutorial:

https://www.youtube.com/watch?v=bun8i1r0Tac

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