How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
12 Steps to Create Videos

Google Authorship and Author Stats (How-to Video)

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Marketing Analytics and Reporting

Ever wondered why people’s faces are appearing in Google search results? Have you wondered how you can get your own picture to appear there? It’s all about authors. It’s called Google Authorship, and it’s literally changing the face of search results. Google Authorship is measured through Author Stats, and it’s part of a patent called Agent Rank.

Google Authorship

This 10-minute video explains exactly how to get your picture into search results and how to measure the impact with Google Author Stats, including:

  • Step-by-step instructions for Google Authorship
  • Real-world examples of rich snippets
  • Measurement and analytics with Author Stats
  • Primary source: Interview with a Google engineer – Author reputation is not currently a search ranking factor
  • Primary source: Google Agent Rank patent – Google has patented the ability to use author reputation to affect search rankings

Recommended Approach: the Two Link Method

Author Stats: screen shot showing impressions, clicks, CTR and average position

A few things that are not …

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