Back in 2020, Google announced a major change that would be coming to its Chrome browser. The company announced that they would eventually deprecate third-party cookies in Chrome. It looks like Google has changed their mind as the company has walked back on those plans.
In a recent blog post, Google says that they have adopted a new strategy which will apparently help users “make an informed choice that applies across their web browsing.” This comes after Google received feedback from various groups such as publishers, web developers, advertising agencies, and more.
It is unclear how this new approach will work as Google hasn’t detailed their plans yet, so we’ll have to wait and see. This new plan is pending approval by regulators in the UK and EU, so it could be a while before we see it implemented.
Cookies, for those unfamiliar, are an essential part of web browsing and are used in browsers like Chrome. It helps websites remember information …