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PPC Advertising

Google Optimize Tutorial 2023 How To Use Google Optimize Step-By-Step [Video]

In this tutorial, you will learn how to set up and use Google Optimize. You will learn how to set up your account, how to add the Google Optimize snippet to your website, how to run an A/B test, a multivariate test, a redirect test, and more. YOUR EXTRA RESOURCES: ○ Google Optimize – https://optimize.google.com ○ Link Google Optimize to GA4 – https://youtu.be/tPLVozTPXbw ○ Announcement banners with Google Optimize – https://youtu.be/IuHdR3qg-Dw ○ Personalization with Google Optimize – https://youtu.be/riLIjxU25m0 JUMP TO A TOPIC: 0:00 Introduction 0:41 Create a Google Optimize account 1:57 Link Google Optimize and GA4 2:37 Install Google Optimize 4:29 Chrome extension for Google Optimize 5:05 Create an A/B test 12:26 Create a multivariate test 18:00 Create a redirect test 20:23 Conclusion My courses: https://www.lovesdata.com/courses Subscribe for more videos: http://www.youtube.com/subscription_center?add_user=lovesdata

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PPC Advertising

Goodbye Google Optimize, Plus What's New in GA4 and Google Ads [Video]

This Insiders Update covers Google's announcement about Google Optimize shutting down in September. Plus, you will learn about Shopify's upcoming GA4 integration, the new metrics and dimensions available in GA4, and Performance Max experiments in Google Ads. Let's get started! JUMP TO A TOPIC: 00:00 Introduction 00:25 Google Optimize shutting down 01:20 Shopify's GA4 integration 02:03 New GA4 metrics and dimensions 02:46 Performance Max experiments in Google Ads 04:02 Recent tutorials 04:50 Conclusion YOUR EXTRA RESOURCES: ○ Google Ads tutorial – https://youtu.be/qUYCeBJVrik ○ GA4 quick-start tutorial – https://youtu.be/0Muk7Fi8p08 ○ Consent mode in Google Tag Manager – https://youtu.be/4lKkRD-xVMk ○ Enhanced conversion tracking – https://youtu.be/dtFot_JL0EM Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata