The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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Google reversing plan on cookies [Video]

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Marketing Analytics and Reporting

MOBILE, Ala. (WALA) -Google is pumping the brakes on its plan to turn off tracking cookies by default in Chrome. Chrome — the popular internet browser Cookies — data collected and stored by your internet browser to keep track of what you do online.

These bits of code are a great tool for advertisers to tailor how they target people with ads online.

If you’ve ever wondered how you can search for a new pair of shoes online only to find the same shoes advertised five minutes later on your favorite social media platform, the answer is: third-party cookies.

In a push for greater online privacy, Google had plans to get rid of cookies in its Chrome browser. The announcement came in 2020 to bring it in line with Safari and Firefox — both have already blocked third-party cookies.

Google’s plan to make that move came to a screeching halt when digital …

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