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Marketing Platforms and CRM

Gregory Gifford on his Marketing Cloud journey and the power of the Salesforce community [Video]

Gregory Gifford on his Marketing Cloud journey and the power of the Salesforce community

In today’s episode, we are delighted to be joined by Gregory Gifford, a Salesforce MVP and the author of Automating Salesforce Marketing Cloud.

We explore Greg’s early career aspirations, how he was first exposed to Marketing technology and how he has seen marketing automation evolve over the years.

Greg talks about his initial experience with ExactTarget, how the platform has expanded since the Salesforce acquisition and when he first acknowledged the power of the Salesforce community.

We look at the differences between working client and agency side, as well as discuss the skills that are required in a Salesforce Marketing Cloud team.

Finally, Greg shares some advice for anyone on the periphery of the Salesforce ecosystem and explains who will find value in his book.

You can connect with Greg on Linkedin –
https://www.linkedin.com/in/gregory-gifford-238a0625/

We hope you enjoy the episode.

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Marketing Platforms and CRM

Better Than Salesforce Genie: SFMC + @Snowflake Inc. ​ [Video]

SnowSelect tightly integrates Salesforce Marketing Cloud (SFMC) with the Snowflake data warehouse. Empower marketers to perform advanced segmentation against your existing data assets within your organization (no need to move all of your organization's data to Salesforce Genie).SnowSelect seamlessly integrates Snowflake data warehouse with Salesforce Marketing Cloud (SFMC), including SFMC's Journey Builder.The easiest way to increase adoption of your Snowflake data warehouse by streamlining adoption by your marketing department.https://snowselect.iohttps://spadinabus.com/snowselect/