5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
5 Steps to Creating Successful Ads

How Marketers Should Approach Programmatic Advertising [Video]

Categories
Digital Marketing for Professionals

How Marketers Should Approach Programmatic Advertising

Eric Wheeler, CEO at 33Across, explores navigating a cookieless future and programmatic advertising. As cookies become scarcer, the cost of cookied inventory will inevitably rise, making it a highly competitive market. However, amidst this change, there’s a growing audience utilizing cookieless browsing, offering opportunities for marketers to access quality inventory at lower prices. Today, Eric discusses how marketers should approach programmatic advertising.

Connect With:

• Eric Wheeler: Website (https://www.33across.com/)  // LinkedIn (https://www.linkedin.com/in/ericwheeler/)
• The MarTech Podcast: Email (https://benjshap.com/contact/)  // Newsletter (https://benjshap.com/newsletter)  // Twitter (https://twitter.com/benjshapllc)
• Benjamin Shapiro: Website (https://benjshap.com/)  // LinkedIn (https://www.linkedin.com/in/benjshap/)  //  Twitter (https://twitter.com/benjshap)

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos