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What is the impact of influencer marketing in the financial services industry? Matt Halloran,co-founder of ProudMouth, explains why its not Tik Tok dances, but instead carrying-out the right behaviors to influence people to make the right financial decisions.
Are you a student or already in the industry and looking for higher qualifications to build on what you know and improve your career prospects in the world of business? Whatever your circumstances, this diploma will provide you with the knowledge you need to show you are ready for a new challenge. Graduates of this programme will be able to apply broad knowledge of the principles and current practices of operations, accounting, marketing/sales, human resources, and risk management, to support the performance of a business. You'll also learn about innovation and organisational change, communicating with team members and stakeholders, professional and ethical behaviour and applying knowledge of te Tiriti o Waitangi. Accounting strand You'll also learn how to: Record and process a wide range of nancial transactions, including the use of appropriate dedicated accounting software Apply tax rules for individuals and small businesses to ensure compliance Apply accounting concepts and standards to prepare nancial statements and reports Interpret and communicate nancial and non-nancial information to a variety of internal and external stakeholders to assist them in making decisions Prepare and communicate budgets to internal stakeholders and monitor the business's performance against them Evaluate nancial and business risk of an entity and identify the internal controls that could be applied to minimise or mitigate the risk Act in accordance with the accounting profession's Code of Ethics. Achievement of this qualication may equip you to meet the academic entry requirements for Chartered Accountants Australia and New Zealand's Accounting Technician (AT) College. Administration and technology strand You'll also learn how to: Manage business administration functions, operations, and/or projects, to support the entity's operational goals Select, apply and support a broad range of current and emerging business technologies to enhance the entity's performance Manage and evaluate administrative systems and processes and recommend improvements. Human resource management strand You'll also learn how to: Apply knowledge of the principles and practices of HR functions for recruitment, development, performance management, and health and safety within an entity Adapt to changes in given organisational context/s with eective HR strategies Communicate eectively with stakeholders to provide HR-specic information and advice within a recognised industry ethical framework. Leadership and management strand You'll also learn how to: Identify operational issues and challenges and apply techniques for continuous improvement to support the entity's performance Contribute to business planning to support the entity's performance Lead others to implement activities, including change processes, within the entity's plans to support its performance Manage projects within scope, resources, and time Develop strategies for a positive workplace culture and team engagement, to value diversity and to support the entity's performance. Monitor compliance to meet internal and external requirements. Marketing and sales strand You'll also learn how to: Apply marketing and sales principles and processes, including consideration of the role of the entity's brand Advise management on existing and emerging marketing and sales issues, based on secondary research Use existing technology, and show awareness of emerging technology, in a range of marketing contexts and/or delivery platforms Communicate persuasively and purposefully, using buyer decision-making process and negotiation, with customers and prospects to achieve marketing and sales outcomes Apply self-management and interpersonal skills for eective relationship management. Project management strand You'll also learn how to: Manage projects through their entire life cycle using project management knowledge, tools, and techniques Manage stakeholder engagement through the project life cycle.
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Email nurture in Pipedrive [VIDEO] by Paul Minors. Happy Reading!
STORY: Is it okay to fully embrace the world of possibilities offered by generative AI like ChatGPT or should we be treating it with some level of caution? Here's everything you should know about this new technology.Like other forms of artificial intelligence, generative AI learns how to take actions from past data. It creates brand new content - a text, an image, even computer code - based on that training.ChatGPT was released by Microsoft-backed OpenAI late last year - and was quickly put to use by millions of people. A newer model, GPT-4, has just been unveiled - and now the chatbot is "multimodal" so it can perceive not only text but images as well.Most obviously, generative AI can help create things like marketing copy from pages of information, which once cleaned up by a human could help shoppers decide what to buy.The technology can take notes during a virtual meeting, draft and personalize emails, or create slide presentations. Microsoft and Google both demonstrated these features in new product announcements. There is some concern though about the technology's potential abuse.School systems have fretted about students turning in AI-drafted essays. Cybersecurity researchers fear it could allow bad actors, even governments, to produce even more disinformation. The tech itself is prone to making mistakes or giving responses that seem erratic like professing love to a user. Microsoft and Google have made the biggest splash so far but they are not alone. Large companies like Salesforce as well as smaller ones like Adept AI Labs are getting in on the act.Elon Musk was one of the co-founders of OpenAI - but he left in 2018 to focus on Tesla and its own AI. He's expressed concerns about the future of AI, calling it "quite a dangerous technology" And he's also batted for a regulatory authority to ensure development of the technology serves the public interest.