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How To Group Keywords In Google Ads [Video]

How To Group Keywords In Google Ads

Learn how to manually and automatically group keywords in Google Ads. When you group keywords correctly, you will have a well-defined campaign and ad group structure in your account which allows you to write targeted ads for particular search terms. In this video, we will look at techniques for using the Keyword Planner, manually structuring keywords, and using the new ‘Organize Keywords’ feature in Google Ads.

YOUR EXTRA RESOURCES:
○ Keyword Planner tutorial – https://youtu.be/8cExLG1eIRI
○ Google Ads Fundamentals Course (paid) – https://www.lovesdata.com/courses/google-ads-fundamentals

JUMP TO A TOPIC:
00:00 Introduction
01:08 Using the Keyword Planner
02:45 Structuring keywords
03:21 Using ‘Organize Keywords’
04:47 Adding keywords to ad groups
06:19 Reorganizing ad groups
09:30 Automatic organization
10:29 Conclusion

This video has been dubbed using an artificial voice via https://aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu.

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