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How to master multi-tenant data management [Video]

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Marketing Platforms and CRM

Success with a multi-tenant architecture requires the close alignment of design, use case, and underlying technology. Let’s dive into the key design patterns, their benefits, and their challenges.

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Multi-tenant data management is an essential part of a systems architecture designed for massive scale. It underpins countless business platforms, from commercial software-as-a-service CRMs to internal corporate data systems. Its popularity stems from its distinctive ability to support tailored services on a shared infrastructure, maximizing resource utilization and operational efficiency for each service (or tenant) while ensuring data isolation and security.

But while undeniably powerful, multi-tenant data management is a demanding approach. It pushes traditional data management to the limit — sometimes beyond. It requires the ability to segregate and handle data across tenants, and the agility to adapt to evolving requirements. It has to deliver operational efficiencies and compliance with data protection regulations, and the ability to scale in response to …

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