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Digital Marketing for Professionals

How to Rank #1 in Google [Video]

1. Create content that's centered around a conversation that your customers have about your product or service, not just a keyword 2. Make sure your content is actually helpful and update it often 3. Include long-form content with multimedia (videos, images and graphics) 4. Monitor click-through rates in Google Search Console 5. Make sure your web page is lightning fast 6. Have a detailed schema.org linking strategy 7. Make sure your website is secure with HTTPS 8. Have a complaint linking strategy to build quality authority 9. Leverage the power of social media by linking back to your content and optimizing 10. Continue to build a strong brand by growing searches around your brand name 11. Prepare for E-E-A-T: experience, expertise, authority, and trust 12. Double down on your video content 13. Don't forget about international SEO 14. Make sure you have a good Core Web Vitals score Ultimately, to …

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How To Create a Successful Content Hub [Video]
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Digital Marketing for Professionals

How To Create a Successful Content Hub [Video]

Learn how to create a successful content hub with best practices in mind. Blog post: https://www.siegemedia.com/strategy/what-is-a-content-hub Subscribe today for weekly tips: https://bit.ly/3dBM61f Chapters: 1:56 Lead with content most relevant to your audience 2:45 Group 15+ posts per page 3:35 Include several editorial selections 4:10 Manually curate your categories strategically 4:28 Ensure thumbnails are on-brand and diverse 4:45 Add calls-to-action 5:10 Have hub inherit the main navigation 5:49 Add a clear search function 6:15 Put your most important content first 6:56 Siege Media hub example 8:48 Nerdwallet hub example 10:09 Zendesk hub example 11:26 Asana hub example Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing | #contenthub | #whatisacontenthub

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A Marketing Masterclass from Ryan Reynolds (367) [Video]
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Digital Marketing for Professionals

A Marketing Masterclass from Ryan Reynolds (367) [Video]

This week, TikTok is back in the news with an ultimatum from Biden's camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it. Will Meta be the next AOL? We think the news is overblown. ChatGPT-4 is released and the world turns on its axis. And then there is Ryan Reynolds, who sells Mint Mobile for $1.3 billion, an entirely marketing-driven feet. How did he do it? Let's discuss. In rants and raves, Joe comments about content creation and patience while Robert raves about HBO's "The Last of Us." This week's links: TikTok Ultimatum SVB Collapse Meta? The Next AOL? ChatGPT-4 Released T-Mobile Buys Mint from Reynolds and Team ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.