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How to use Braze to help orchestrate your customer journeys 🛒 [Video]

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Digital Marketing for Professionals

How to use Braze to help orchestrate your customer journeys 🛒

Welcome to the Now YOUKNOW How series, where we provide step-by-step guides on leveraging global martech tools to improve your data skills. In today’s episode, we explore Braze! A custom engagement platform that helps businesses effectively connect with their customers through targeted messaging and personalised experiences.

In this episode Ryan Brunyee dives into the powerful features of the Braze custom engagement platform, particularly focusing on Canvas and how it can revolutionise customer journeys for local businesses. Get a full walkthrough of the process of setting up targeted messages for users who have abandoned their carts, specifically focusing on iOS users. From segmenting users to crafting compelling messages and testing them, Braze makes it easy to engage with your customers effectively.

If you’re interested in learning more about how Braze Canvas can enhance your customer engagement strategies, feel free to reach out to us. Let’s discuss how you can connect with your audience at the right time with the right message.

Chat with us :link: https://bit.ly/Youknowtech
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⏰ Timestamps:
0:10 – Introduction
0:20 – Explaining Canvas and its significance
0:33 – Building customer journey examples
1:02 – Segmenting users and targeting specific groups
1:27 – Setting exit criteria
1:33 – Timing and opt-in considerations
1:46 – Accessibility of the platform
2:01 – Crafting messaging for iOS users
3:03 – Adding images to campaigns
3:17 – Testing messages before sending
3:26 – Triggering events based on user actions
3:42 – Choosing communication channels (email, SMS, WhatsApp)
3:46 – Drag-and-drop email editor
4:04 – Highlighting the effectiveness of Braze Canvas
4:06 – Call to action for further engagement

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