3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

How to Use Calculated Metrics in GA4 (explanation and 2 practical examples) [Video]

Marketing Analytics and Reporting

How to Use Calculated Metrics in GA4 (explanation and 2 practical examples)

Here’s how you can understand and use GA4 calculated metrics. You’ll learn how they work and see how to set up two practical examples of calculated metrics that can help you get more from your data.


00:00 Calculated metrics in GA4
00:12 What’s a calculated metric
00:43 Accessing calculated metrics in GA4 admin
01:22 Calculated metric important notes
03:02 Calculated Metric Walkthrough 1. Idle Users (Inactive Users)*
07:25 Calculated Metric Walkthrough 1. Scrolled Users**

Link to Google support article with event parameter info for enhanced measurement events: https://support.google.com/analytics/answer/14166471?hl=en

* Here’s the link to the GA4 Users article with the embedded PDF download of GA4 users: https://www.rootandbranchgroup.com/ga4-users-defined/

** This metric will not work if you have turned off the enhanced measurement scroll event. Note: it is possible to keep this turned on while also tracking custom scroll depth thresholds like this: https://youtu.be/m1jVbh79ZnM

Have questions or feedback? Feel free to leave a comment!

More resources and links below.


Subscribe: https://www.youtube.com/c/rootbranchdigitalmarketing?sub_confirmation=1

Subscribe to free monthly newsletter: https://www.rootandbranchgroup.com/newsletter/


========DIGITAL FUNDAMENTALS==========

📺 How to Set Up GA4 in with GTM (2024 update): https://youtu.be/fzOrSXyk6Yg

📺 GA4 Full Beginner’s Tutorial: https://youtu.be/oPngBJsxUmI

📺 GA4 Events Guide (2024): https://youtu.be/hHYX9HMtfRU

📺 Google Tag Manager Beginner’s Tutorial with Install Guide: https://youtu.be/pMdjLBisDHI

📺 6 Simple Tips for Custom Reports: https://youtu.be/X6tvL7WVoyM

📺 Looker Studio Events Dashboard Tutorial: https://youtu.be/9G6MJ0t8cRI

📺 How to Install Microsoft Clarity with GTM: https://youtu.be/m7AloGoB2Hg

========CUSTOM EVENTS==========

📺 How to set up BUTTON CLICK tracking with GA4 and Google Tag Manager: https://youtu.be/JOFtjLpwBLE 🔘

📺 How to TRACK POP UPS: https://youtu.be/b25yml5R6BQ 🆙

📺 Use Element Visibility to Track EMAIL SIGNUPS: https://youtu.be/yv6qUpBIXcw

📺 Track EMAIL LINK CLICKS: https://youtu.be/XIif73lkVKg

📺 How to set up PAGE TIMER tracking with GA4 and Google Tag Manager: https://youtu.be/zT1NZbf0anw

📺 How to Set Up LINK CLICK Tracking with GA4 and Google Tag Manager: https://youtu.be/sF_KPPhzF-Y🖯

📺 How to Set Up SCROLL DEPTH Tracking (25%, 50%, 75%, 90%) with GA4 and Google Tag Manager: https://youtu.be/m1jVbh79ZnM 🖯

📺 How to use TRIGGER GROUPS: https://youtu.be/qH8_Ui06sCo

📺 How to Build a Link Click Tracking Report Using GA4 data and Looker Studio: https://youtu.be/yrKLXHy4hHk 📊📊📊

📺 Custom Events without GTM: https://youtu.be/SvFmE9y_xWM


🔗 Links to 📖📖📖 BLOGS: Some of the best articles on the Root and Branch site

✭ GA4 Reports Explained: Standard Reports, Explorations, Custom Reports: https://www.rootandbranchgroup.com/ga4-reports/

✭ Google Analytics 4 vs. Universal Analytics: https://www.rootandbranchgroup.com/google-analytics-4-vs-universal-analytics/

✭ A Practical Guide to Event Parameters: https://www.rootandbranchgroup.com/ga4-event-parameters/

✭ Link GA4 and Google Search Console: https://www.rootandbranchgroup.com/google-analytics-search-console-link/

✭ Session Source Medium in GA4: https://www.rootandbranchgroup.com/google-analytics-source-medium/

✭ Microsoft Clarity Full Tutorial: https://www.rootandbranchgroup.com/microsoft-clarity-tutorial/

✭And Some SEO! How to Edit robots.txt on WordPress!

Follow Root & Branch on LinkedIn: https://www.linkedin.com/company/root-branch


Connect: https://www.linkedin.com/in/zackduncan

About Root & Branch: https://www.rootandbranchgroup.com/about/

Why I’m a data driven weirdo: https://medium.com/@zduncan/data-driven-weirdo-3f02354ae628

Thanks for coming by!

– – – – – – – – – – – – – – – – – – – – – –

Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light.
Rest easy. Mathew 11: 28 – 30

Meeting the Real Jesus – Tim Keller: https://www.youtube.com/watch?v=alfiS6-xHPI

How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
12 Steps to Create Videos