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Marketing Analytics and Reporting

How Will the Latest Changes to Marketing Analytics Impact Your Strategy [Video]

How Will the Latest Changes to Marketing Analytics Impact Your Strategy

Many firms and marketers rely on their digital analytics from email marketing, website, and social networks to measure the effectiveness of efforts and adjust their strategy. But those analytics – and how they’re reported – are constantly evolving. Making sure you’re up to date on those changes to adjust your efforts and track the metrics that show meaningful buyer and client engagement is key to setting strategy.

While Apple’s iOS updates typically have little to no impact on marketing professionals, its iOS 15 update, released in September, is significant and will have significant implications. We know how important mobile efforts are in strategy these days, but the metrics firms monitor go beyond just email marketing.

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Marketing Analytics and Reporting

Learn How Using Data Analytics Improve Digital Marketing Efforts in a Business [Video]

“Digital marketing is an important part of any business’s marketing strategy, and data analytics can play a critical role in helping you to improve your efforts. Data analytics can uncover insights about your audience and target your marketing efforts more effectively. This can lead to increased conversions and better results overall.” Digital marketing is an […]