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Digital Marketing for Professionals

HubSpot User Group: Using Marketing Automation Tactics to Increase Conversion [Video]

HubSpot User Group: Using Marketing Automation Tactics to Increase Conversion

In a world where everyone’s trying to get more done in less time (with always-improving results!) marketing automation is here to make your life easier. And improve your customer’s experience with your business, because they’ll get more timely, relevant and targeted communications.

We’re looking at how you can use marketing automation to…
✅ Streamline processes to save you time ✅ Enhance data integration for better insights ✅ Create contextual customer experiences that drive conversion 

Sign up to the next HUG here:
https://events.hubspot.com/liverpool/

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Categories
Digital Marketing for Professionals

Will This Platform Be Banned in The US? [Video]

This week: FCC asks for a TikTok ban, W3C announces structure change, SEMRush gets a new integration, YouTube releases a new report on the future of digital media and marketing trends, and more! Here’s what happened this week in digital marketing: 1. Will This Platform Be Banned in the US? 2. Major Change in Structure & Governance at W3C 3. Google Selecting Canonical URLs? 4. New First-of-its-Kind SEMrush Integration 5. New Ways to Monetize Your Social Media 6. Twitter is the Most Used Platform Among Journalists 7. YouTube Publishes New Insights 8. Wearable QR Codes 9. Social Media Ad Growth Slowing Down 10. Collaborative Advertising Rising in Popularity That's it for this week's digital marketing news. Leave a comment below and let us know what your favorite story was! ►Subscribe: https://bit.ly/2AuX8o5
 Learn more on our blog: https://ignitevisibility.com/
 Ignite Visibility is a premier Internet marketing company based in San Diego, CA.
 
 
 #digitalmarketing #internetmarketing

Categories
Digital Marketing for Professionals

How to Determine the Perfect Marketing Budget [Video]

In this video, John Lincoln, Ignite Visibility CEO will teach you how to create the perfect marketing budget. When you're building your marketing budget, it should be based on the number of goals you need for the day, week, month, quarter, and year. Next, you need to determine how much you are willing to pay for these goals and how much the market wants you to pay. You need to scale your marketing budget. At Ignite Visibility, we recommend scaling your marketing budget by at least 10% of the company's revenue. Other Steps to Determine the Perfect Marketing Budget: - Software Expenses - Ad Expenses - Personnel Expenses - Offline Marketing Expenses Most marketing budgets start out at 10% of the marketing budget. Keep scaling and leave a question below in the comments.
 Learn more on our blog: https://ignitevisibility.com/
 Ignite Visibility is a premier Internet marketing company based in San Diego, CA.
 
 
 #digitalmarketing #internetmarketing #marketing