Contemporary customer engagement
The transformation of commercial models in life sciences has been prevalent in recent years, with specific manifestation in customer engagement. In response, commercial teams in life science companies have focused on the evolving nature of the patient-physician relationship. With a new urgency driven by the pandemic, commercial organizations have now been forced to shift their focus to new models of HCP engagement, particularly regarding sales teams.
Life sciences companies have responded to these fundamental changes through rapidly evolving commercial models reflected in changes to approaches in structure and field deployment, oftentimes emphasizing an orchestration of promotional activities across a wide variety of sales and marketing channels. Enter IQVIA’s Incentive 360 future-fit IC Platform.