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Insightly Webinar – How Your MarTech Stack Will Change in 2024 [Video]

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Digital Marketing for Professionals

Insightly Webinar – How Your MarTech Stack Will Change in 2024

If 2023 was all about AI, vendor consolidation, and machine learning, what trends will dominate MarTech in 2024?

Insightly brought in the experts (Jay Baer, Lindsay Cordell, and Chip House) for panel discussion that pulls data from three new research studies.

Here’s what the panelists covered:
• AI is ‘an ingredient’ not ‘an entree’ for GTM leaders
• Finance loves fewer vendors, but teams can advocate for the tools they need
• Your tech stack is tied to CX, but tech can’t solve a people problem
• AND…there are several tequilas that pair well with Thanksgiving food

Useful links:
1. The Future of MarTech: https://bit.ly/46rewpL
2. GTM Macro Economic Impact Study: https://bit.ly/47hoV8G
3. G2’s 2023 Software Buyer Report: https://bit.ly/46q7sd9
4. Insightly’s ROI Study: https://bit.ly/46nrdlm
5. Jay’s tequila recommendations: https://bit.ly/47L96XP

Time stamps:
00:00 Introduction
04:13 1. Apps will incorporate more AI
10:49 2. Shedding SaaS
19:14 3. Importance of Integrations
23:49 4. Apps that impact multiple teams
29:23 5. Improving customer experience
34:39 6. Growth of post-sales funnel

#martech #martechstack #marketingtools

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